Because instantly alienating a huge chunk of your demographic through offensive humour is the best way to sell soda pop. (x)
I’M DR PEPPER 10 AND NO PERSON WHO IDENTIFIES AS FEMALE IS ALLOWED TO DRINK ME. I’LL BE IN MY CLUB HOUSE. YOU’LL BE ABLE TO FIND THIS CLUBHOUSE BY THE IDENTIFYING “GIRLS ARE ICKY” SIGN OUT FRONT.
IN A RELATED STORY DR PEPPER REASSURES CUSTOMERS THAT COMPETITOR’SĀ ALLEGATIONS WERE FALSE ANDĀ IT DOES NOT IN FACT CONTAIN COOTIES.
I love that shit tho